THE VISIBILITY ROADMAP
BESPOKE SEO STRATEGY & COACHING FOR WEDDING BUSINESSES
Get clear on your SEO, attract your ideal clients, and make your business stand out in search.
If SEO has been sitting on your to-do list for a while but you’ve never quite known where to start, the Visibility Roadmap gives you the clarity and direction you’ve been missing.
As your SEO strategist, I develop a bespoke SEO strategy and roadmap around your business, so you know exactly what needs to happen for your website to start bringing in consistent enquiries and attracting the right couples.
And you're not left to figure things out on your own. With one-to-one SEO coaching, you’re guided through implementing each step, making the process feel manageable and clear, so you always know what to focus on next.
By the end, your SEO foundations are fully in place, your website is working harder for your business, and you have the knowledge and confidence to continue improving your SEO as your business grows.
“Working with Nergis made this complicated SEO world seem simple, with her Google spreadsheets and how-to videos. Not only would she tell me exactly what I needed to change, but she would also check my work and find even better ways to improve my website.
— Fran, Limewood Flowers, Wedding Florist
Trying to get your SEO right, but still not sure where to begin?
You’ve probably read conflicting advice, watched tutorials, or been told to blog more, post more, or “just optimise your website,” without anyone clearly explaining what actually makes a difference for your type of business.
Maybe you’re in the middle of refreshing your website, finally giving it the modern update it deserves, hoping this will be the year your business really levels up. But while you understand the importance of SEO, turning that into a clear strategy feels overwhelming, and you’re not sure what actually needs to happen next.
You don’t want to just take on more weddings. You want better enquiries. The kind that allows you to choose who you work with, take on fewer weddings with higher budgets, and actually enjoy the work you do.
And yet, despite investing time and money into your website, it still feels like couples struggle to find you. Word of mouth helps, but it’s not enough to fill your calendar. Directories feel like a gamble, Instagram’s ever-changing algorithm is exhausting, and every time you try to make sense of SEO advice, you end up closing your laptop feeling more confused than when you started.
Maybe you’ve even worked with an SEO expert before, or joined a programme that promised results, only to see very little change, or no change at all.
And now, with AI search and new search tools entering the mix, it feels like there’s yet another thing you’re supposed to understand just to make sure your business doesn’t fall behind.
So SEO becomes that job you know you need to sort out, but without knowing where to start, it keeps slipping further down the list.
That’s exactly why the Visibility Roadmap exists.
A CLEAR SEO STRATEGY WITH EXPERT GUIDANCE TO FINALLY GET IT RIGHT
The Visibility Roadmap is my tried-and-tested SEO strategy and coaching experience designed specifically for wedding businesses, helping passionate wedding professionals build a strong online presence that puts them directly in front of the couples already searching for what they offer.
Instead of trying to piece together SEO advice from different places, the Visibility Roadmap gives you a clear, personalised plan showing exactly how your website and online presence can start working for your business, instead of feeling like something you constantly need to fix.
After understanding your services, goals and ideal clients, I develop a bespoke SEO strategy and roadmap tailored specifically to your business. You’ll know what needs improving, what opportunities exist, and what to focus on first, without second-guessing every decision.
And you’re not left to figure things out alone.
Through one-to-one coaching, I guide you as you implement each step, helping you avoid common SEO mistakes and focus only on actions that actually bring enquiries. Along the way, we make sure the platforms couples use to discover suppliers, from Google to Instagram and Pinterest, are properly set up to support your visibility, not work against it.
By the end, your SEO foundations are properly in place, your website and online presence are working harder for your business, and you have the knowledge and confidence to keep improving your SEO as your business grows.
Instead of SEO feeling like a constant question mark, you’ll have clarity, direction and a strategy that continues supporting your business long after implementation is complete.
Ready to get clear on your SEO?
Here’s What’s Included
Strategy Kick-off Session
(60-minute deep dive into your business)
We start with a focused strategy session where I get to know your business, services, goals and ideal clients in depth. This conversation shapes your entire SEO roadmap, ensuring the strategy we build reflects how your business actually works and where you want it to go.
Bespoke Keyword Research
You receive tailored keyword research showing exactly how couples search for businesses like yours, so your website can target the right opportunities instead of guessing what might work.
This research becomes the foundation of your SEO strategy and future content decisions.
Search Results Overview
I review the current search results for your priority keywords and identify which businesses and pages are consistently ranking.
This gives you clarity on your real search competitors and helps position your business strategically within your market.
6 Weeks One-to-One Support & Coaching
As you implement your roadmap, you’ll have direct Voxer access to me for six weeks, allowing you to ask questions, sense-check decisions, and get support as challenges come up.
This is hands-on coaching, not just messaging support. As you complete each step, you can share your progress and I’ll review your work, giving detailed feedback and guidance so you know you’re implementing your SEO correctly and confidently.
Your Bespoke SEO Strategy & Roadmap
Using everything we uncover, I develop a personalised SEO strategy and roadmap tailored specifically to your business.
You’ll know exactly what needs improving, what actions to prioritise, and how your website and online presence should evolve to attract better enquiries.
We then walk through the strategy together in a 90-minute strategy call, so implementation feels clear and manageable, not overwhelming.
Google Busines Profile Optimisation
We optimise your Google Business Profile together during a live session, making sure it’s fully set up and optimised to help couples discover your business when searching locally and regionally.
Done once, and done properly.
Bonuses and Extras
Google Search Console Setup
If Search Console isn’t already set up correctly, I’ll help you get this connected so you can start tracking your website’s search performance properly.
Current Performance Benchmark
I capture your current search performance so you have a clear baseline and can track progress as your SEO improvements take effect.
Instagram & Pinterest Visibility Guidance
We make sure your Instagram profile and Pinterest presence support discovery beyond social media, helping your content show up when couples are searching for inspiration and suppliers.
Access to My SEO Planning Sheets
You’ll gain access to the planning template I use in my done-for-you SEO projects, helping you map out and organise the SEO improvements and changes needed across your website and online presence.
This makes it easier to implement your roadmap step by step without losing track of priorities.
Platform-Specific Implementation Tutorials
You’ll receive video walkthroughs showing how to implement SEO changes on your specific website platform, whether you use SquareSpace, Showit, Wix or WordPress.
Blogging the Right Way Guide
Access my blogging guide with optimised blog template and ChatGPT prompts to help you create content that actually supports your SEO. Instead of guessing how to structure posts, you’ll know exactly how to create articles that help your business get found in search.
REAL RESULTS FROM WEDDING BUSINESSES LIKE YOURS
“I absolutely loved working with Nergis! I wanted to do a complete overhaul of my website, but knew that without an SEO strategy, a good-looking website was not going to do anything for me and my business.
She's not only very knowledgeable, she's also great at making SEO accessible by explaining it in simple terms. She gave me confidence in how to write copy that will serve my SEO, and I feel like I can keep going by myself now (although she keeps on checking in with me regularly!).
I really enjoyed the whole process, and the cherry on top is that 6 months in, I can say that with her help, my website has gained visibility for the keywords and markets I am targeting.
I am now getting enquiries straight through my website rather than relying on social media, and best of all is that the enquiries are quality ones.”
— Helene, Smitten with Ink, Stationery Designer
“I knew I needed to get my website in front of more couples for my wedding floristry business to take off. At first, I thought I could do this myself, and I read all the online advice and watched as many videos as I could. Yet, more and more it became clear that if I wanted to grow my business, I needed help to put this all into practice. This is where I was recommended to Nergis for her 'done with you SEO coaching'.
Her knowledge instantly impressed me. Not just on SEO, but also how this fits into a wider business marketing strategy. She has a deep understanding of the wedding industry, and it shows through.
It has only been a couple of months since most of the changes were made and I am already listing on page 1 of Google for several of my keywords.”
— Fran, Limewood Flowers, Wedding Florist
“Nergis was the perfect person to take my business website and give it a good shake up for SEO. She was extremely thorough, patient and knowledgeable, and able to explain everything to me really simply. This was great for someone like me who had very little idea about SEO.
She understood my goals and walked me through how we would get there. She dispelled common myths and openly shared so much of her knowledge with me. I feel like an SEO expert now!
I highly recommend Nergis. She is brilliant!”
— Leo, Together We Go, Wedding Videographer
Get Your Bespoke SEO Strategy
Because this is a hands-on coaching experience, I only work with a limited number of done-with-you SEO clients at any one time.
One-time payment of£1,500
Paying in full offers the best value, while payment plans help you to spread the investment.Split your investment across 2 months2 x £825
Split your investment across 3 months3 x £575
The Visibility Roadmap works best for wedding professionals who are ready to finally sort their SEO properly, want expert guidance and a bespoke strategy, and are keen to learn how SEO works, without needing a fully done-for-you service.
It’s a great fit if:
✓ You feel like your business is getting lost amongst the competition, even though you know your work deserves to be seen
✓ You’ve invested in beautiful branding and a website, but enquiries still aren’t coming in consistently
✓ Couples struggle to find you online, or when enquiries do arrive, they’re not quite the right fit
✓ You feel like you’re missing a clear marketing direction and want people to actually know your business exists
✓ You’re refreshing or improving your website and want to get SEO right from the start
✓ You’re happy to stay hands-on with implementation, but want expert guidance so you know you’re focusing on the right things
✓ You want clarity and confidence around your SEO rather than guessing what might work
It’s probably not the right fit if you’re looking for instant results or want someone to implement everything for you. If you’re looking for a done-for-you implementation, the Full SEO Makeover would be a better option.
Frequently Asked Questions
-
Most clients complete implementation within 4–6 weeks, depending on how much time they can dedicate each week and the size of their website.
Because you receive a clear roadmap and ongoing support, you’ll work through changes step by step without feeling overwhelmed.
And if you need a little longer, that’s absolutely fine. As long as you stay in touch and continue implementing, I’m always happy to extend support slightly so you’re not left stuck halfway through.
-
SEO isn’t instant, and results vary depending on factors like how established your domain is, how competitive your niche and location are, and how strong your website’s authority already is.
Many businesses begin noticing improvements a few months after implementation, but SEO typically starts showing stronger results around 6–12 months, with momentum continuing to build after that.
The key difference is that once your SEO foundations are in place, results continue growing over time rather than disappearing when you stop marketing.
-
Not at all!
Everything is explained in simple, practical terms, and you’ll receive platform-specific tutorials showing exactly how to make changes on your website.
Plus, you’ll have Voxer support if anything feels unclear along the way.
-
Most of my clients use Squarespace, Showit, Wix or WordPress, and tutorials are available for all of these.
If you’re using another platform like Pixieset, I can still guide you through implementation.
However, if your website is custom-coded or on a less common platform, it’s best to get in touch first so we can make sure this will work smoothly for you.
-
Yes, absolutely.
SEO principles work globally, and I regularly support wedding businesses across Europe, the US, Australia and beyond.
Your strategy is always tailored to your location and target market.
-
By the end of the coaching period, most clients have implemented their roadmap and feel confident managing their SEO going forward.
If you need a little more time, additional support weeks can always be added.
My goal is never to leave you stuck before implementation is complete, while also keeping support structured so projects move forward and don’t drag on indefinitely.
-
That’s always the goal, and many of my clients do achieve page one rankings. However, this is something no one can honestly guarantee, as final ranking decisions sit with Google.
There are many factors beyond SEO implementation, including competition in your area, Google reviews, backlinks and your overall website authority.
What I can say is that when implemented correctly, my framework often helps businesses move up 5–10 pages in search results and start appearing for search terms they previously didn’t show up for at all.
The Visibility Roadmap sets strong foundations that position your business for long-term growth in search.
-
Yes, absolutely.
The SEO strategies we implement work not only for Google, but also for AI-powered search tools and platforms. Despite what some people suggest, these systems still rely on the same core SEO principles: clear website structure, strong content and authority signals.
As part of your roadmap, we also include additional steps that help AI platforms better understand and trust your business, such as submitting your site to Bing Webmaster Tools and strengthening authority signals within your website copy.
In other words, you’re not just optimising for today’s search. You’re setting your business up to be discoverable across the platforms couples increasingly use to find suppliers.
-
My work focuses primarily on the wedding industry because I understand how couples search and what strategies work best for different types of wedding suppliers.
I also know many wedding businesses offer services beyond weddings, including corporate events, retreats and private parties, and my experience covers these areas too through both my planning background and SEO work.
On very limited occasions, I also work with businesses in other creative and hospitality sectors, such as non-wedding photographers, interior designers or restaurants. If that sounds like you, feel free to get in touch to see if we’d be a good fit.
Your dream couples are already searching. The question is, can they find you?
If SEO has been sitting on your to-do list for months, or even years, this is your chance to finally get it sorted with a clear plan and expert guidance behind you. Every week, couples search for planners, venues, photographers and suppliers for weddings just like the ones you create, and The Visibility Roadmap helps make sure your business shows up when they do.
No more guessing what to prioritise.
No more half-finished SEO attempts.
No more wondering why couples aren’t finding you online.
Just a clear plan, expert guidance, and the confidence that your online presence is finally working for your business.
Prefer to chat things through first?
If you’re not sure whether The Visibility Roadmap is right for you, or you’d simply like to talk things through before making a decision, I’d be happy to have a virtual cuppa with you.
We’ll look at where your business is now, where you’d like it to go, and whether this is the best next step for you.
